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The style you choose determines feel and use more than the brand does:

Men's sneakers usually have a normal to wide last. Size labels differ between brands: at Nike, US 9 corresponds to roughly EU 42.5, while at adidas UK 8 is about EU 42. So measure your foot length and use the respective chart. New Balance and some ASICS models also come in widths such as 2E or 4E – handy if standard sneakers pinch.

Smooth leather is easy to care for and also works with chinos or tailored trousers, but it creases over time. Suede looks more premium but is sensitive to wet weather. Mesh is light and breathable, but cold in winter. For rain and the in-between seasons there are models with a Gore-Tex membrane. If you walk a lot, look for a cushioned midsole made of EVA or PU foam rather than a plain rubber sole.

Big brands release new colours every season, and older colourways are then often reduced. Comparing several shops shows you whether an offer really is cheap. With limited models it's the other way round: an unusually low price is more likely to be a warning sign of fakes. Buy from commercial retailers with a returns policy wherever possible.

With a few simple steps, sneakers last much longer: rotate between at least two pairs so moisture can dry out, use shoe trees against creasing and clean leather regularly with a damp cloth. Worn insoles can usually be replaced before the whole shoe needs replacing. Proofing spray protects suede and mesh from rain and dirt.

If you have big feet, the choice is often smaller. Many models from Nike, adidas and Puma are available up to EU 47 or 48 (around UK 12), and some running and basketball models go even larger. Use the size filters in the catalogue and check whether your size is actually in stock at the retailer.