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Women's models are built on their own lasts: they are usually narrower at the heel, have a different heel-to-forefoot ratio and often a slightly softer cushioning set-up, because average body weight is lower. But that's only an average. If you have wide feet, you can happily wear a men's or unisex model – what matters is that the shoe fits.

These points matter more for comfort than brand or colour:

In the comparison you'll find many very cheap, unbranded models. They're often fine as leisure or gym shoes, but for regular running they frequently lack reliable information on drop, foam material and size charts. If you run more than once or twice a week, an entry-level model from an established running brand such as the adidas Duramo or Galaxy, Puma Softride, ASICS or Saucony is worth it. With marketplace offers, check the returns options so you can try the shoe on at home at your leisure.

Women's running shoes often show US women's sizes on the label. With Nike, ASICS and many other brands, these are 1.5 sizes above the US men's size: US W 8 corresponds to roughly US M 6.5. Measure your foot length in centimetres and use the respective brand's chart – that way you'll avoid buying the wrong size.

For tarmac and park paths, a classic road running shoe with a smooth, hard-wearing sole is all you need. If you often run on forest floors, gravel or wet autumn leaves, a trail shoe with lugs offers much more grip. Very soft running shoes, on the other hand, are less suitable for the gym: they lack stability for strength training or lateral movements. A flat training shoe is the better choice there. If you want just one pair for everything, a moderately cushioned all-rounder is your best bet.